This is a CF of SK Telecom which was released in 2006. (Sorry for my rough translating subtitles)
# 2 - Castaway on the Moon
This is an official trailer of the Korean movie "Castaway on the Moon(Original Title: 김씨표류기-The Story of Roaming Kims)"
#3 - Poetry
#3 - Poetry
This is an official trailer of Korean movie "Poetry(시)". I've once talked about this movie with you, Mr. Garrioch.
#4
Is there anyone who found out a common denominator of these three video clips? Of course, as the title of the CR implies, the key word of this trio is "communication". In the first video clip of SK Telecom's CF, we can clearly see that people somehow want human communication in this highly technologized society. We want to "remember" friend's number rather than to "save" it in the phone book. In the movie "Castaway on the Moon" and "Poetry", both of them talks about communication in our desolate society. The former is the story of common Mr. and Ms. Kim finding true hope and friend through invitably mutual connection to each other, rather than through minihompi of cyworld. The latter is the story of protagonist learning what genuine poetry is and realizing it as understanding, communicating, and having empathy. As you can see, COMMUNICATION is ironically one of our major foci in this very networked society. We have overflowing means of communication but still we want to communicate! What's wrong?
People may want to communicate because they feel lonely despite lots of accesible communication technology including Social Networking Services (SNS). Simone Back is the one who showed us how meaningless the surface-level facebook relationship is. Even though she posted a message that says 'Took all my pills be dead soon so bye bye every one,’ nobody took care of her seriously. Those "friends" mocked her as a liar, those "friends" said that it is her 'choice', and those "friends" made her posting as 'overdoing as usual'.
We, facebook users, are addicted to uploading our status; sharing our concerns on GPA, writing something that others cannot even guess the meaning of it, tagging our friends on pictures. The more we do it, the more "friends" we have. Personally, I had about 270 friends before deactivating facebook; however, maybe over half of them might not be my real "friends"! As Sherry Turkle mentioned in the video, we are just addicted to Social Networking. We habitually upload something again and again. What I mostly sympathized with her speech was that we are showing only what we want to show.
True human communication should be something based on true understanding on each other. Unless it is so, people necessarily feel loneliness due to lack of proper communication. In this sense, considering its characteristic, SNS can surely help us broadening our social relationship, but not deepening it. Though those Social Networking Services can be a tool for a true communication, we the users should not treat them as communication themselves! However, it is not the fault of SNS for making people lonlely. What made us feel so is ourselves. Whether tools are good or not, what decides the final consequence of the work is how worker uses the tools. To overcome such sense of lonliness that we face nowadays, it is our duty not to forget what true essence of communication is and what we should "remember" is.
THS Social Networking Services being used for political purpose
THBT SNS should strengthen its process of personal identification
THS President personally doing facebook
